Hi again! I'm Alexander Pureza aka Alec.

MY STORY

I'm a UX/UI Designer based in beautiful Vienna - but I didn’t start out in design. My journey actually began in code. After getting my bachelor’s degree in Computer Science, I started my career in iOS and mobile development. It was exciting at first, but after nearly two years, I started feeling a pull in a different direction.

I kept asking myself:

Do I love building products... or am I more excited about how they look, feel, and function?

Spoiler: it was the latter.

I started paying closer attention to the apps I used every day.

What makes this experience feel so good? Why does this design just… work?

That curiosity pulled me straight into the world of UX/UI design, where I finally get to mix creativity with tech in a way that just clicks for me.

Now? I'm all in - and more excited than ever about what’s ahead, because I know this is exactly where I’m meant to be.

MY CREATIVE JOURNEY

Creativity has always been a part of who I am. As a kid, I was constantly sketching, playing instruments, or experimenting with fashion - anything that allowed me to express myself. Over time, I developed a love for photography and video editing, and that made me realize something:

Because creativity has always been such a huge part of my life. Why not bring this creative energy into my career?